杞只一方 PACKAGING The Breakthrough Of Goji Berry Drink

The breakthrough of GOJI berry drink

ABOUT BRAND

"Goji Berry Expert" is a new consumer goji berry beverage brand from Ningxia, China. The brand offers a range of beverages including organic goji berries, freeze-dried powder, liquid drinks, and purees, providing consumers with a healthier way to consume goji berries and experiencing rapid growth in the Chinese market. From natural farms, " Goji Berry Expert " presents a scientifically crafted goji berry drink. Breaking away from traditional goji berry consumption methods, the brand offers modern urban dwellers more possibilities with goji berries. It is this innovative approach to consumption that empowers the brand with endless potential.

“杞只一方”是中国宁夏的一个新消费枸杞饮料品牌。饮品包括荒漠有机枸杞，冻干粉，液态饮料，原浆等，为消费者提供了一种更健康的枸杞食用方式，并且在中国市场快速增长。一杯科学的枸杞水，从自然农场开始。“杞只一方” 突破传统枸杞食用方式，为现代都市人提供更多的关于枸杞的可能。正是这种新颖的食用方式，才赋予了“杞只一方“的更多可能性。

The name of “Goji Berry Expert” comes from the local specialty of Ningxia Goji Berry, a kind of raw squeezed drink similar to fruit pulp. When designing the logo, we follow the logic of traditional culture and use fonts with more traditional Chinese characteristics as the main logo. In terms of graphics, we use the minimalist graphics of Goji Berry as the main element, and the auxiliary graphics are also used in this element.

杞只一方的名字来源于宁夏当地特产枸杞，一种类似果浆的一种原榨饮品。在logo的设计上，我们遵从传统文化逻辑，用更具有传统中国的特色的字体作为主要logo，图形方面则是采用了枸杞的极简图形作为主要元素，同时辅助图形也是沿用的这种元素。

The objective of the brand is to promote the health benefits of consuming goji berries while attracting a young and health-conscious audience. Resauce Design studio has been tasked with developing a brand visual identity system to articulate the unique personality of "Goji Berry Expert”. This system will be applicable across various print materials, including packaging, print media, as well as social media and website platforms. Resauce Design created a vibrant brand identity for "Goji Berry Expert," which helps this brand standing out in the competitive market while maintaining recognition across both online and offline platforms. Departing from the conventional health beverage brand image, the new brand identity leverages the benefits of its healthy ingredients, instilling confidence in customers. The fresh packaging of "Goji Berry Expert" not only promotes health benefits but also adds a sense of fun, vitality, and visual enjoyment for consumers.

该品牌的目标是宣传食用枸杞的健康益处，同时吸引年轻且注重健康的受众。Resauce Design工作室被要求制定一个品牌视觉识别系统来阐明 “杞只一方” 的独特个性，该系统可以使用在任何印刷中工作，包括包装、印刷，以及社交媒体、网站中。Resauce Design工作室为 “杞只一方” 创造了一个充满活力的品牌标识，这将有助于它在已经拥有的市场中脱颖而出，而且是还兼顾线上和线下的识别性。拒绝千篇一律的养生饮品品牌，新的品牌标识发挥了健康成分的优势，让客户更加放心，“杞只一方”的全新包装，不仅为消费者提供了健康，也带来了趣味，活力和视觉的享受。

Empowering the Goji Berry industry with food technology. At any given moment, you can have a cup of crop. Goji berry has a variety of health benefits, moderate consumption is good for health, and chrysanthemum barbarum tea has the effect of clearing the liver and improving eyesight. It is considered as a precious Chinese herbal medicine, and it also has the effect of delaying aging and anti-aging. Lycium barbarum contains a variety of amino acids, and contains special nutrients such as betaine, zeaxanthin, and physalis, which make it have very good health care effects and are beneficial to health. It is a fruit that people love. It is suitable for everyone to eat. It is more suitable for people who overuse their eyes and the elderly.

枸杞子具有多种保健功效，适量食用有益健康，配合菊杞茶有清肝明目的效果。它被认为是一种名贵的中药材，还有延衰抗老的功效。枸杞子中含有多种氨基酸，并含有甜菜碱、玉蜀黍黄素、酸浆果红素等特殊营养成分，使其具有非常好的保健功效，对健康有益，是人们喜爱的果实。因此它适合所有人食用。用眼过度者及老人更加适合。

“Goji Berry Expert” has launched health-preserving puree drinks, organic freeze-dried powder, and prebiotic Goji Berry liquid drinks. The auxiliary graphics in the shape of Goji Berry and bright wine red are printed on the label, which are accurate descriptions of the natural ingredients of the drink. The wine red Goji Berry graphic on the liquid drink makes this drink popular on e-commerce platforms and offline shelves and be recognized at a glance.

“杞只一方”推出了养生原浆饮料、有机冻干粉、益生元枸杞液态饮品等。标签上印有枸杞形状的辅助图形，以及鲜艳的酒红色，这些是对该饮品的天然成分的准确描述，液态饮品上的酒红色枸杞图形使这款饮品在电商平台和线下货架上能够被一眼识别出来。

The printing method adopts the logo of “Goji Berry Expert” with Goji berry fruit as the graphic, and the Chinese font is chosen to have the characteristics of traditional Chinese handwritten “Song” typeface. The use of graphics and typography is more closely integrated with the branding. Color plays a key role in the brand identity, with a vibrant palette of vermilion and vellum inspired by goji berries and the colors of the local landscape.

印刷方法采用了由枸杞子为图形的 “杞只一方”的标志，中文字体则选择了更偏向具有中文传统手写宋体的特点。图形和排版的使用与品牌的结合的更加密切。颜色在品牌标识中发挥着关键作用，由朱红色和牛皮纸色组成的充满活力的调色板，灵感来自枸杞子和当地环境地貌颜色。